Job Description
Job Description
Job Description
Description:
Mission: Grow the game of pickleball and inspire our members to play for life.
Vision: CENTER COURT - Your Game Our Goal!
PURPOSE RESPONSIBILITY
- Develop and lead a comprehensive marketing and communications strategy to drive membership growth, brand awareness, and player engagement.
- Align all marketing initiatives with Center Court’s mission, vision, and business objectives.
- Serve as the brand steward—communicating the club’s values through impactful storytelling and consistent messaging.
- Position Center Court as the premier pickleball destination across all communities and locations.
PRODUCT RESPONSIBILITY
- Build and maintain a powerful and cohesive brand identity across all marketing channels and physical locations.
- Create engaging promotional content for programs, leagues, tournaments, and events—including print, digital, video, and social assets.
- Oversee digital platforms such as the website, email marketing, paid media, and social media accounts.
- Ensure all marketing collateral reflects the club’s premium experience and vibrant community culture.
- Leverage photography, videography, and graphic design to highlight members, ambassadors, and club experiences.
- Optimize all digital content for search engines (SEO) to improve online visibility, increase web traffic, and attract prospective members.
- Implement SEO best practices including keyword research, on-page optimization, and local search enhancements.
PROCESS RESPONSIBILITY
- Design and execute integrated campaign calendars that support programming schedules and marketing goals.
- Manage the marketing budget and allocate resources effectively to maximize ROI.
- Implement tracking and feedback systems to evaluate marketing performance and guide future strategies.
- Work cross-functionally with membership, programming, and operations teams to ensure aligned messaging and timely promotions.
- Maintain efficient workflows with vendors, freelancers, and internal teams to ensure high-quality, on-time content delivery.
PERFORMANCE RESPONSIBILITY
- Monitor key performance indicators (KPIs) such as lead generation, member acquisition/retention, and campaign reach.
- Analyze data from digital platforms, CRM systems, and surveys to assess success and optimize strategy.
- Provide regular performance reports to leadership and adjust campaigns based on trends and results.
- Continuously explore new platforms, trends, and tools to keep Center Court’s marketing efforts ahead of the curve.
- Use performance insights to test and scale successful campaigns while phasing out underperforming ones.
PEOPLE RESPONSIBILITY
- Build and lead a high-performing marketing and communications team.
- Collaborate with internal departments and external partners to deliver on brand goals.
- Cultivate relationships with vendors, media outlets, influencers, and sponsors to support joint marketing initiatives.
- Foster a culture of innovation, collaboration, and accountability within the marketing function.
- Provide mentorship and growth opportunities for marketing staff, interns, and creative partners.
Requirements:
IDEAL ATTRIBUTES
- 5+ years of experience in marketing, branding, or communications, preferably in sports, fitness, hospitality, or lifestyle industries.
- Strong leadership skills with a track record of building and scaling successful marketing teams.
- Deep knowledge of digital marketing strategies, content creation, and SEO best practices.
- Data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
- Excellent written and verbal communication skills, with a flair for storytelling and brand voice.
- Proficient in tools like Canva, Adobe Creative Suite, Meta Ads Manager, Google Analytics, and email platforms.
- A passion for community building and a genuine interest in pickleball, health, and wellness.
- Flexible, collaborative, and eager to innovate in a fast-paced, growing organization.
This position embodies the mission of inspiring lifelong engagement in pickleball through innovative marketing, communication and teamwork.
Job Tags
Freelance, Local area, Flexible hours,